Branding for Fibre Artists

Branding for Fibre Artists

I recently made a blogpost on the Fiberygoodness blog on my thoughts about how we go about branding our fibre art works. I think that as artists and crafters we are naturally most focussed on our creative projects rather than how the rest of the world might see it, and in fact I see that as one of the keys to successfully branding what we have made when we do take it to market. In my eyes, what makes your work different from mine, or anyone elses, is the culmination of who you are, what you have done, the things you have experienced, and the way you view the world. The goal of branding is to make that obvious, to create something that is recognisable as ‘yours’, so when people see it they know you made it. And then, like me, you might wonder what makes your beautifully spun natural coloured Merino from a commercial top prep any different from the next persons. How about this.. it is the way you feel about it that makes it different. It is the wheel you spun it on, the room you sat in, the people around you while you spun it, the love you felt for the fibre in your hands, the place you got that merino from, and your own enjoyment of your final skein. These are all difficult abstract things to try and embody into a single photo of your yarn when you put it online to sell it! In my blogpost I have started with some ideas on how you can start to identify and pinpoint the things that shout ‘this is me’ in your yarns and fiber, and the next post will be about how to highlight those things in your product photos. I hope you find something useful! Head over to the Fibergoodness blog for the...

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A new Round of S3 Spin Course Enrolments

A new Round of S3 Spin Course Enrolments

This is always an exciting time for me, opening enrolments on one of our FiberyGoodness Spin courses! We run enrolments on the S3 Sketch Spin Scribe course every few months, and each time its wonderful to welcome new FiberyGoodness spinners into our community of like-minded fiber nuts 🙂 I especially like being able to offer the S3 course, because it is entirely self paced, people can pick it up and purely and simply enjoy being part of it, can take their time to immerse themselves in the spinning, and the inspirational stories, places, and times in each module. I like the structure that allows students to feel free to get as in-depth as they want to, with no deadline pressure or ‘getting behind’. We are all busy, but it is wonderful to have a treat waiting for us during those moments we have saved to indulge in our beloved fiber arts. If you are wondering if the S3 course might be for you, here is a bit more about it! We started off with the idea of creating a step by step ‘technique’ based spinning course, because our original (and continuing) Mothership course ‘Journey to the Golden Fleece’ is a very open, flowing, creativity driven program,  we felt it important to also offer an alternative direction for those who prefer a more straightforward and classical tuition style. However, Arlene and I do struggle to create anything that doesn’t also totally capture our imaginations! So we gave our S3 course its own personality 🙂 This course is story driven, based on my ideas about connections and continuity, ties that bind. Each module progresses the student towards more complex and creative yarn designs and techniques, backed by an ongoing series of short stories and encased in an historic time period or artistic movement. We are exploring the legacy of spinners and creatives that have come before us, and through this creating our own heirloom for future generations! The final project in the course is the creation of the heirloom journal, a record that maybe one day will be be held, treasured and shared by future generations of spinners to come. The course will guide you in the creation of the journal, it can lead you to be the record keeper, adding in samples of fiber, sheep breed information, spin techniques and yarn samples, and your observations of the process. Or you could decide to be the philosopher, write your own fiber journey story in the journal, keep all your inspiration images, colour ideas, and story prompts contained inside the pages. And then the grand finale, the course comes with these amazing Bamboo covers that Majacraft has created for us to our specifications, ready...

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Fibery Colouring Book!

Fibery Colouring Book!

A couple of years ago we brought out our Journey to the Golden Fleece Fiber Creativity course, (soon to be open for new registrations again, woot!) and along with it we created the Colouring Book featuring the cover page illustrations from each of the 7 modules plus the cover. Since then, adult colouring has become really big, I mean REALLY big. And yet.. I couldn’t find what I was really looking for, fiber art related colouring.. because I might be a little… obsessed… with all things fiber. So I decided to bring out a second colouring book, and this time really focus on the fiber, I did some yarn drawings, a woven pattern, a spindle with magical fiber flowing.. and created an 8 page downloadable colouring book for Fiberista’s. I have also been colouring 🙂 I printed it onto a light cardboard and went for it with my pens… I am hoping other people are going to enjoy these too! We have it in our FiberyshoppingGoodness shop page. And my plan is to bring out add on packs with new drawings every once in a while 🙂  ...

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